Privacy Policies Required by Third Parties
Most of the third party services you use to improve your website’s user experience, monitor analytics or display advertisements also require you to post a Privacy Policy on your website.
According to their requirements, you should include clauses that disclose how you use these third party services, APIs, SDKs, plugins, etc.
Some of the most popular third party services that require you to post a Privacy Policy on your website include:
- Google Analytics
- Google AdSense
- Google AdWords
- Amazon Affiliates
- ClickBank
- Twitter Lead Generation
- Facebook Apps
- Google Play Store
- Apple’s App Store
Analytics services work by placing cookies on your visitors’ devices and then collecting information about them when they visit your website, such as which device(s) they use, browsing activities, etc.
This is why third party services (like Google Analytics) require you to post a Privacy Policy that discloses your usage of their services and cookies.